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DestinAsian
December 2008

THE NEXT ISLAND OVER
Lombok is NO Bali – and that’s just the point. Long overshadowed by its famous neighbor to the west, this Indonesian island is ready to emerge as a destination in its own right, with a raft of luxury villas and resorts to match.

…. staged to celebrate the opening of the adjoining Qunci Pool Villas, a snazzy minimalist enclave in textured beige and cream that bisects the beach with Pythagorean aplomb.

Coffey doesn’t see Lombok as an alternative to Bali, but rather as a unique destination in its own right. “People come here for different reasons,” he says. “Lombok’s got great natural attractions and it’s still peaceful. At the same time, we’re trying to say that, hey, it really has its own scene too.”